Innovative Benefits Strategist · IMA Financial

Healthcare is not expensive.

It's mispriced, misunderstood, and often mismanaged. Your healthcare spend is your second-largest operating expense — and most employers manage it like they have no choice. You do. I help CFOs and HR leaders take back control: lowering cost, improving care, and protecting the employee experience through purposeful innovation.

Be First. Be Better. Be Different.

#HealthcareIsNotExpensive
Scott Ogburn, Innovative Benefits Strategist COST DOWN
< 2%
Average Annual Client Cost Trend
While the national trend runs over 8%
40+ Yrs
Benefits Innovation Strategies
Proven results that continue to last
Up to 35%
Savings Potential
You pick the structure that fits your workforce

Most employers manage their biggest controllable cost like they have no choice.

Anyone can shop a rate. The value is in the structure behind it — how risk is financed, how chronic conditions are managed, and how the plan is designed to bend cost over time rather than absorb it. That's where real, durable savings live.

Year 1 Year 5 $$$ $ National trend 8%+ per year IMA client trend under 2% per year the savings gap
01 — RISK

Flexible Funding Solutions

From partially self-funded to captive and value-based models, we design a financial risk structure matched to your population, cash flow, and risk tolerance — not a one-size default.

02 — HEALTH

Chronic Condition Management

A small share of members drives the majority of spend. Integrated population health nursing and navigation for your highest-risk members is where sustainable savings actually live.

03 — DATA

Data-Driven Decisions

Claims analytics and predictive modeling expose your true cost drivers and deliver actionable insight — with the transparency and documentation to meet your CAA fiduciary obligations.

Creativity is thinking up new things. Innovation is doing them.
The difference between an idea and a strategy

Healthcare Cost in America

Healthcare doesn't have to be expensive — it has to be purchased intelligently. A nine-part series on where the money really goes, and how employers take control.

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Most benefits strategies are all-or-nothing. Ours meets you where you are.

Whether you're a fully-insured employer who's never questioned your renewal, or a self-funded employer ready to push further, this staged pathway delivers meaningful savings without disrupting your employees or overwhelming HR. Every employer starts somewhere. Every employer can advance. The question is: where are you now, and how far do you want to go?

Your cost save 2–6% Crawl save 7–16% Walk save 17–25% Run save 25–35% Fly more strategies deployed →
Stage One

Crawl

Low disruption, real impact
  • Telehealth to cut unnecessary ER & urgent care
  • Centers of Excellence for complex procedures
  • Biometric screening & risk assessments
  • Transplant carve-out protection
  • Competitive stop-loss marketing
2–6%
Stage Two

Walk

Stronger strategies, measurable results
  • Transparent PBM with full pass-through pricing
  • Closed formulary & step therapy
  • Prior authorization enhancements
  • Manufacturer assistance grant programs
  • Advocacy & navigation to high-value care
7–16%
Stage Three

Run

Accelerating, significant savings
  • Transparent imaging network pricing
  • Value-Based Pricing resets reimbursement
  • International sourcing for high-cost drugs
  • Renewal delivered 150 days in advance
  • Rate caps well below market, no new lasers
17–25%
Stage Four

Fly

The pinnacle — concierge-level model
  • Zero member cost surgeries via concierge network
  • Deductibles as low as $500 single / $1,000 family
  • Reinsurance protection over $50,000 claims
  • Narrow, high-quality provider networks
  • Integrated population health nursing
25–35%

This isn't theory. These employers are already flying.

The strategies at the top of the journey aren't projections — they're producing results right now. Two South Carolina employers moved to a fully-optimized, value-based model and changed the trajectory of their healthcare spend for good.

Public Sector · Municipality

City of Mauldin, South Carolina

Six years of stabilized cost, enriched benefits, and employee savings
$4.3M
Saved vs. fully-insured trend over six years
$1.3M
Budget savings now held in reserve
$711K
Economic value from the on-site MD clinic
10+ yrs
No dental or vision rate increase

In 2019 the City faced the same ~9%-a-year fully-insured renewal every municipality was on. Instead, IMA and the City moved to a self-funded, value-based plan. Six years later, actual spend held near $1.4M while the old path would have climbed to $2.56M — a gap measured in millions, with cost savings kept by the City rather than the carrier.

Cost held flat while the market climbed

By 2025, the fully-insured trend would have reached $2,555,594. The City budgeted $1,875,229 — and actually spent $1,423,374, landing $1,132,220 under trend in that year alone. The favorable experience flowed back to the City instead of the insurer.

Annual cost — three lines tell the story $1.0M$1.8M$2.6M 2019202020212022202320242025 FI trend Budget Actual spend

Employees paid less, not more

Because the plan performed, the City never shifted cost onto its people. Monthly medical contributions are lower today than in 2019: Employee/Spouse down 15.4%, Employee/Children down 31.5%, Family down 5.0% — with Employee-Only coverage fully City-paid at $0 to the employee.

A richer benefit than a traditional plan

Under the value-based design, a member facing a $17,000 outpatient surgery pays a single flat copay of about $250 — versus $3,000–$3,400 (deductible plus 20% coinsurance) under a traditional plan. Across 174 surgeries from 2020–2026, members saved $203,517 — roughly $1,170 per surgery, every single time.

The engine: an on-site proactive MD clinic

No-copay primary care where employees work delivered 5,729 visits and $711,311 in total economic value — visit-cost savings, employee copay savings, and recaptured productivity — while catching issues early and intercepting high-cost claims before they hit the plan.

The ripple effect

Controlled healthcare cost made room for employee raises — merit pools and cost-of-living increases across FY2024–FY2027 — all while the City held its property tax rate flat.

"Creativity is thinking things up. Innovation is doing them." — six years of doing them, together.
Senior Care · Non-Profit Ministry

SC Baptist Ministries for the Aging

Managing the risk, not just the renewal
$1.15M+
Cumulative savings vs. budget across four VBN years
−36.0%
Best single year vs. budget (2023–2024)
4 yrs
Straight years finishing under budget
$601
Actual PEPM low vs. ~$945 budgeted

On a national TPA and network, SCBMA ran 10.2% and 15.2% over budget in 2020–2022 — during the hardest staffing years senior care has faced. Rather than raise deductibles on its own caregivers, the ministry changed direction entirely, moving to a Value-Based Navigation Plan built around the member. The plan has finished under budget four straight years since.

A change of direction, not a cost shift

Reading its own spend, SCBMA concluded the national model itself was the problem. The easy fix — raising the deductible and shifting cost to employees — was the one path the ministry refused. Instead of building a cheaper version of the old plan, they built a navigation model around the member and let the ministry keep the savings its population earned.

The six-year arc that held

The two over-budget years were the last under the national TPA. Beginning with the first full year on the Value-Based Navigation Plan, the results turned decisively: −22.9%, −36.0%, −13.4%, and −19.5% versus budget — four consecutive years on the right side of the line.

Plan cost vs. budget — by plan year 0% +15% −30% +10.2% +15.2% −22.9% −36.0% −13.4% −19.5% 20–2121–2222–2323–2424–2525–26 National TPA Value-Based Navigation Plan

Built in layers

As each layer came online — Health Navigator, MAP, telehealth and consult, First Stop/PHCS access, LifeCycle, and Innovu analytics — net claims came down and stayed down. The model's fees are real and fully visible in the budget, and the plan still finished hundreds of thousands under budget every year. A care model that pays for itself.

Absorbing the trend nobody escaped

SCBMA wasn't immune to the national GLP-1 and specialty pharmacy surge or to catastrophic claims. The difference was the structure around them: reinsurance and stop-loss absorbed the shocks while navigation held everyday claims down — rather than passing the burden to a mission-driven workforce.

"We stopped managing the renewal and started managing the risk — and the numbers followed." — Tom Turner, CEO

Model your journey. See your savings.

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Showing the strategies deployed at the Crawl stage. Switch tabs to see each stage, or choose Custom to build your own mix.

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Estimates use IMA's Crawl-Walk-Run-Fly cost-containment model. Actual results depend on your plan, population, and claims experience — let's model them precisely in a Discovery Meeting.

Big ideas, real impact.

A library of briefings on benefits strategy, risk financing, pharmacy, and chronic condition management. Download any paper below.

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